My first reaction to this road side display by Bangalore Traffic Police is...
"If this driver was drunk, why did someone else dropped something big on the car?" Did they hate him so much? Or did driver hit a tall building and it fell on the car?
Our normal association with drunken driving is a fast car crashing in a head on collision and smashed frontal portion. And here I could see a clear cognitive dissonance. Enough Indian movies have embedded it in our mind.
The police could have displayed the context of this crash for people to remember it for a longer time frame. A picture always speaks more than words. Think of it as thumbnail in picture and details in physical form. All of us are used to this representation of scenarios right. Don't make me think!
PS: I really appreciate the good service done Bangalore Police anyway.
Monday, August 31, 2009
Gender Bias - Packaging design
I saw this at a pharmacy POS Display. The products were placed at about 8 feet from the counter and I could barely read the words on packaging. How can someone giving a 2 sec attention to this display know that these are two different products targeted towards different genders? The chances are pretty slim. Designers should consider context of use (display) or the design ends up pretty useless.
The only differential is the height of the packaging and given the short attention span, one may not be able to comprehend them as two products. And it will surely affect the bottom-line of at-least one of the products. The simplest solution could have been a color coding of pink & blue which would act as pre-attentive variable for better cognition.
PS: The products I'm talking about are the two Tommy Hilfiger Deo Spray bottles in the center of the image.
The only differential is the height of the packaging and given the short attention span, one may not be able to comprehend them as two products. And it will surely affect the bottom-line of at-least one of the products. The simplest solution could have been a color coding of pink & blue which would act as pre-attentive variable for better cognition.
PS: The products I'm talking about are the two Tommy Hilfiger Deo Spray bottles in the center of the image.
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