Though there is a stark similarity between these two professions, many times they never talk to each other. Each one is on his own. And the end result, the product suffers or fails at the market. Finally no one in the company will be really accountable to these failures, because nobody realizes the root cause of such failures. Every one will think the users are stupid and they couldn't appreciate the good product.
Marketing & Advertising are the "Brand Promises' (gets Mind share)
User Experience is the "Brand Deliverable" (Gives Market Share)
When a service or product lives up to the promise by actually delivering the promise, there will definitely be a word of mouth marketing happening. (Now, who am I to say its the most powerful sales tool in the world. More true if its related to women)
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